, Xiaomi is taking a step ahead to success with its offline stores in Delhi-NCR. As we already discussed that Xiaomi has already launched two ‘Mi Home Store’ in Bengaluru and now they are trying to launch their stores in Delhi-NCR to increase their presence in offline store.
Xiaomi already takes a large part of smartphone market in low-range as well as mid-range smartphones and all their smartphones were exclusively available on Amazon and Flipkart only but now they want to increase their offline sales.
In Online sales, for Xiaomi’s smartphones you have to crack the flash sale as well as in Mi Home store, you have to pre-book to buy Xiaomi phones. Pre-booking to buy Xiaomi’s phones has already begun on mi.com/in. You need to pay Rs. 999 to pre-book Redmi Note 4 or Mi Max 2 and you can collect them from the stores on 19 August in the desired time slot. Moreover, on completing the purchase, Xiaomi will give you an assured gift of worth Rs. 599 to the buyers.
Commenting on the store launch, Manu Kumar Jain, VP of Xiaomi, said:
“We started building our offline business aggressively from Q1 2017. We have a three-pronged strategy for the same which involves our Large Format Retailer partners, Mi Preferred Partner stores, and our own Mi Home stores.”
In Mi Home store, there will be many other accessories that users will love to experience and can buy also like air purifier, VR headsets, fitness bands, Power banks, smart devices, headphones, chargers etc will be available.
Apart from Mi Home Store, Xiaomi also partnering with retailers to create “Xiaomi Preferred stores”